The responsible body within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Medserena AG
Maternusstr. 44
50996 Köln

Your data subject rights

You can exercise the following rights at any time using the contact details provided by our data protection officer:

  • Information about your data stored by us and its processing,
  • Correction of incorrect personal data,
  • deletion of your data stored by us,
  • Restriction of data processing if we are not yet allowed to delete your data due to legal obligations,
  • objection to the processing of your data by us, and
  • Data portability, provided you have consented to the data processing or have concluded a contract with us.
  • If you have given us consent, you can revoke this at any time with effect for the future.

You can contact a supervisory authority with a complaint at any time. You can find a list of supervisory authorities (for the non-public sector) with address at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Purposes of data processing by the controller and third parties

We process your personal data only for the purposes stated in this privacy policy. Your personal data will not be transferred to third parties for purposes other than those stated. We will only disclose your personal data to third parties if:

  • you have given your express consent to this,
  • the processing is necessary for the performance of a contract with you,
  • processing is necessary to comply with a legal obligation,


the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data.

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.

Contact form

By providing the contact form, we would like to make it easier for you to contact us. The information you provide will be stored for the purpose of processing your enquiry and for possible follow-up questions. For this purpose, it is necessary to provide a valid e-mail address. This is used for the assignment of the enquiry and the subsequent response to it. The provision of further data is optional.
The processing of the data entered in the contact form is based on a legitimate interest (Art 6 para. 1 lit. f DSGVO).
If you contact us to request a quotation, the data entered in the contact form is processed to carry out pre-contractual measures (Art 6 (1) (b) DSGVO).
Recipients of the data may be order processors who are commissioned with the hosting (technical provision) of the website.
If a contractual relationship arises, we are subject to the statutory retention periods according to the German Commercial Code (HGB) and delete your data after these periods have expired.
The provision of your personal data is voluntary. However, we can only process your request if you provide us with your e-mail address, the reason for the request and, if applicable, your name.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc (hereinafter: Google). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purpose of the data processing is to evaluate the use of the website and to compile reports on activities on the website. Further associated services are then to be provided on the basis of the use of the website and the internet. The processing is based on the legitimate interest of the website operator.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: Browser Add On to deactivate Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.

For the security of your data, we have concluded so-called EU standard contractual clauses (SCC (in the controller version)) with Google.

Google Ads

Our website uses Google Conversion Tracking. If you have reached our website via an advert placed by Google, Google Ads will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an advert placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example, by using a browser setting that generally deactivates the automatic setting of cookies or by setting your browser so that cookies from the domain “googleleadservices.co

Embedded YouTube videos

We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behaviour to you personally. You can prevent this by logging out of your Youtube account first

If a Youtube video is started, the provider uses cookies that collect information about user behaviour.

If you have deactivated the saving of cookies for the Google Ad programme, you will not have to expect any such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at “Youtube” can be found in the provider’s data protection declaration at: https://www.google.de/intl/de/policies/privacy/.

For the security of your data, we have concluded so-called EU standard contractual clauses (SCC (in the controller version)) with Google.

Changes to our data protection policy

We reserve the right to adapt this data protection declaration so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection statement will then apply to your next visit.

Questions for the data protection officer

A Data Protection Officer (DPO) has been appointed for our organisation.

If you have any questions about data protection, please write us an e-mail or contact the person responsible for data protection in our organisation directly:

datenschutz@medserena.com